ONSI Magazine

Overview

ONSI is a high-energy magazine celebrating the creativity and camaraderie of the urban climbing scene. Defined by vibrant colors, bold geometric shapes, and tactile textures, the visual identity mirrors the sport’s physical grit and social spirit. It moves away from the "extreme sports" elite aesthetic to create an inviting, community-focused space for the modern climber.

Challenge

How can an editorial identity translate the raw, social energy of the climbing gym into a visual system that resonates with the lifestyle and creative values of a younger generation?

Solution

The visual system centers on authenticity and momentum, utilizing bold typography and modular geometric forms inspired by the physical language of climbing holds. By pairing high-contrast, candid photography with a gritty graphic aesthetic, the design reflects the unpolished nature of the bouldering community. The result is a flexible editorial framework that feels as energetic and accessible as the social spaces it celebrates.